The mint process is how we work to ensure you get the results you want from the work we do. From initial briefing through to application, production and evaluation, constantly refering back to the original brief making sure we meet your requirements and you enjoy the whole mint experience.
Click on the links below to find out more about each stage in our process cycle...and yes it is a cycle because we are certain that you'll be back for more!
1. Brief
2. Discovery
3. Creative
4. Development
5. Refinement
6. Application
7. Production
8. Evaluation
1. Brief – Initial meeting discovering the background of the business, what is required and the outcomes to be achived.
2. Discovery - Researching the market place, examining existing marketing and promotional material.
Reviewing the Competition – Investigating direct competitors, reviewing their offering and challenging ideas.
Site Visit - Visiting premises and meeting staff to get to understand your personality and values.
Wider Review – looking outside the locality and immediate markets for optimum understanding of the marketplace.
Strategy - Developing a visual marketing strategy, to increase sales and maximise profitability. Selecting the most relevant mix of marketing methods for your audience.
3. Creative - this is the part we enjoy the most!
Mind Mapping - Sketches and idea generation to reflect your core values and effectively target your audience.
Design Concepts – Creation of ideas on the computer, bringing together the logic of our research and creative thinking.
4. Development
Client Presentation – Explaining our thoughts and why each idea will work for you.
Feedback - Input form the business owner, customers and staff are vital to the development of our ideas.
5. Refinement
Discussion – A further meeting with you to discuss feedback and refine chosen concepts/finishes you require.
6. Application - Development of chosen styles into relevant promotional items.
Quoting - Obtained at this stage for printing/publishing.
Photo-shoot – Recommendation of suitable photography, and/or stock images to enhance the key messages for use on required promotional material.
Copy-writing – Creating suitable text to project your key messages to attract your desired audience and outcomes.
Artwork – Creating layouts to meet your requirements.
7. Production
Your promotional material is sent to be printed or published.
8. Evaluation - Measuring the success rate of advertisements and promotional material can be assessed by using a telephone response rate monitor, gauging which campaigns are gaining you the most business and monitoring your website traffic statistics.
Analysis - Producing market research questionnaires or reviewing web statistics with regular progress meetings to review campaigns and discuss further ideas and updates.
