How does Social Media marketing actually work? - 10th January 2011


You will have heard about Social Media marketing and the impact that it is having on the success of businesses in recent years. However, you may ask the question “How does Social Media marketing actually work?" As a concept, Social Media marketing can be a little confusing, after all, how can a platform that we use to chat to our friends and family on really produce lucrative results for a business? It’s a brilliant question, and perhaps the answer is a little more obvious than we may think.

Social Media as a concept is booming – in a bid to make the world more open and connected, sites such as Facebook have seen a massive surge in users over recent years. Starting as a relatively small project, Facebook alone now has an estimated 250 million users – and this figure is growing every day. Now, if we think about ‘users’ as ‘potential customers’, that’s a staggering amount of prospects just waiting to be reached, even after demographics and other specifications have been applied to narrow down users to a audience tailored to your exact product or service.

And that’s what Social Media is all about – making your company more visible to a wider audience, it allows you to reach potential customers and provides a platform for them to find you. So, does Social Media marketing work? – the answer has to be a definite yes, with the right profile and great techniques it is possible to effectively market your company using new Social Media marketing technologies and see your profits soar as a result.

Do my customers look for me online? - 15th December 2011


There’s no doubt that marketing technologies have evolved rapidly in recent years. Brand, service and product promotion via company websites, blogs, social media sites and other online platforms has become an increasingly popular option, as companies embrace new technologies to find their customers, and perhaps more importantly, to allow their customers to find them amongst the competition.

Despite this, many marketing professionals will tell you that they often hear the same statement from their customers - “I'm not sure that my customers will be looking for me online?” It’s certainly a great question – after all, many companies may not understand the importance of having a company website at all, let alone the need to implement other online marketing methods - especially in a very tough financial climate.

However, the many surveys and studies undertaken in recent years would strongly indicate that online marketing really does work. As a collective, we are using online technologies more and more – websites, once the domain of larger companies alone, are now expected as standard for companies, regardless of their size.

Additionally, a growing number of companies have successfully implemented marketing strategies via social networking sites such as Facebook and LinkedIn – and with a huge collective audience to target – it certainly makes good sense. So, do customers actually look for companies online? - the answer would seem to be a definite yes.

Certainly, many factors are involved, perhaps convenience being a key reason, but one thing is for sure, online marketing looks set to remain a popular and profitable option for companies for many years to come.

Social Media Trainer Zooms into Action! - 27th October 2011

Pam Neaves - entrepreneur, designer, trainer and owner at Sutton-based Mint Creative Solutions recently won a competition on Facebook to drive an MX5 GT Brit Car replica at Silverstone. Having already registered herself as a fan of the 'Experience Mazda' page on Facebook, Pam entered the amazing car competition and became the lucky winner of an exceptional driving experience at Silverstone on 23rd October 2011.
Following an exciting confirmation email from Christophe Castagnéra, the Account Director at Mazda – Pam found herself taking on the Silverstone track at full speed this weekend!


Online competitions are proving to be a very popular online marketing activity on social networking sites – and as Pam’s recent experience would suggest, they can be a great way to reach out to potential customers.
Continuing on the motor sports theme – Pam also recently trained the Jaguar Enthusiasts’ Club - providing them with a tailored social media session, outlining how Facebook, Twitter, You Tube and Blogs could significantly increase their member numbers and drive more traffic to their website. In fact, more and more companies are considering social networking for their marketing requirements in recent times – and, let’s face it, Facebook currently has in excess of 800 million active users across the globe – now that’s a huge target audience!



Mint Creative Solutions, who also celebrate their 8th birthday this month, have a clear mission statement – they want to help companies to attract more business and keep on growing! Social media marketing can be a complex process and that’s where Pam and her team can help. If you’re ready to put your company on the ‘fast track’ – get in touch with Pam at Mint Creative Solutions today on
0121 636 0900 to have a chat about your requirements.

Angels in Business Networking Event - 2nd November 2011

After the success of the Angles in Business launch event in June 2010. The four West Midland business women joined together once again on Wednesday 2nd November 2011 to offer budding entrepreneurs advice and guidance to begin their journey on the road to riches. Pam Neaves, Clare Whalley, Esther Woolley of Sutton Coldfield and Sharon Louca of Tamworth shared their experiences and encouraged others to follow in their footsteps. Once again the event was a huge success with a great positive vibe in the room and lots of useful business tips given to eager business start-ups.