a
Advertising - Raising awareness about your business or service through marketing campaigns.
Animated gif – A simple animated sequence produced for the web, which doesn’t need a Flash Player to view it.

b
Bleed – An image overlap on your document (Usually 3mm or 5mm), which prevents any white edges when the printer crops the print.
Blog - Online diary of events and thoughts published on a web page, which can be personal or business related.
Branding - Your company image and the way you are perceived to your customers, projected in all your marketing.
Brochure Website - A website, which is used as an online brochure to promote your business or services.
Browser - A program, which allows you to visit websites ont he internet.Google is the most commonly user browser.

c
Content Management System (CMS) - database driven websites, which enable you to update information without any technical knowledge.
Customer Relationship Management Software (CRM) - lets you manage information you hold about clients and contacts and share it with colleagues.
CMYK - The standard 4 colours used by printers, Cyan, Magenta, Yellow and Black.Together they make almost every colour.

d
Digital Printing - reproduction of digital images on a physical surface. It is generally used for short print runs, and for the customisation of print media.
Direct Mail - Promotional material sent out to targeted markets.
Domain name – the website address to access your website on the internet: www.etc
Download - If you are downloading information, you are transferring it from the internet or a network onto a computer.

e
E-commerce - An electric commerce website is a website enabling customers to buy online.
Encrypt - To write data in code so that it can't be read by hackers or anyone else when sent over the internet.
E-newsletters - electronic flyer sent to client's inboxes.
Exhibitions - Large events, where you can rent a stand to promote your business.

f
Firefox - A browser established in Juy 2003.
Firewall - A program that acts as a wall between your computer and the internet, helping to prevent viruses and hackersgetting onto your computer.
Flash Animation – Websites or animations produced using a program called Flash, produces some nice animated effects but not good for being seen in the search engines. Viewers need to download a Flash Player to view it.
FTP - File Transfer Protocol is a way of transferring files to or from an internet server. This is how we upload web pages to the internet.

g
Geek - A fore-shortening of 'computer geek' used to describea person who spends all their time in front ofand communicating through a computer.
Google Ad Words - Pay per click targeted advertising on Google.

h
High resolution 300dpi (dots per inch) images produced at this resolution are suitable for printing usage.
Homepage - The first page of any website.
HTML - (Hyper Text Mark-up Language) The coding language used to create and code websites.
http - Hyper Text Transfer Protocolis the language computers use to send pages over the internet. Almost all website address starts with http://.
Hyperlink - A link from one web page to another or from one part of a webpage to another. Hue is the name given to a colour family. It is the relative position of a colour to the other colours on the wheel.

i
Internet - A vast network of computers that evolved from the ARPANET of the late 60s and 70s.
IP address - An Internet Protocol addressis an unique number given to each device connected to the internet.
ISP - Internet Service Provider. A company which provides you with a connection to the internet eg Virgin media, talk talk etc

j
Jpeg - A type of file for compressed images. These files will be called something.jpg.

k

l
Low Resolution 72dpi (dots per inch) images produced at this resolution are suitable for websites and on screen
Landing pages - Web pages, which have been optimised with key word, to assist page ranking in the search engines.

m
Mail Server - A program that receives email messages and distributes them to the correct addresses. The backbone of an email system.
Margin – the area left around a document to ensure it doesn’t get cropped when the printer cuts down to size.
Marketing Mix - A mixture of marketing methods used to promote your business.
Microsites - Webpages containing optimised text and key words created specifically to drive more traffic to your website.

n
Networking - Organised meetings, which enable you to build contacts and trust with potential customers, suppliers and service providers.

o
Opacity – the level of transparency of an image or graphic, decreasing the opacity increases the amount you can see through it.

p
Pantone Colour – Colour references used by printers to ensure you get the correct colour.
Paper Based Marketing - Printed promotional material eg leaflets, postcards, brochures.
Public Relations PR - Managing the flow of information between a business and the public/customers.
Pdf – Stands for Portable Document Format, a compressed document which can be downloaded form the web or sent by email. Hi Resolution Pdfs can be sent to print. Low resolution pdfs are for onscreen viewing.
POP3 - Post Office Protocol (version 3). A protocol for sending and receiving email.
Protocol - A' language' computers use to communicate with each other.

q

r
RSS Feeds - Frequently published news feeds on a web page.
Referrals - Personal introductions to businesses who require your services.

s
Spot UV – a shiny finish, which can be applied to printed documents, usually used to embellish photographs or define shapes.
Search Engine Marketing - Marketing techniques to help page ranking in the search engines, a mixture of pay per click or organic campaigns.
Search Engine Optimisation (SEO)- Increasing the page ranking of websites within the major search engines.
Secure Website - A site on the internet that is safe to buy things from. A secure padlock should appear in t he browser if it is a safe website.
Social Networking - Websites helping you stay in touch with people and friends, such as Facebook, Twitter, Friends Reunited.
Software - The programs that run on a computer, also known as applications.
Spam - Email sent without the permission of the person who receives it.
Speed Networking - 30-60 slots allocated at networking events for you to explain to as many people as possible about your business.
Squeeze Pages - Web pages containing optimised text and key words created specifically to drive more traffic to your website.

t
Telesales - Telephone based marketing to introduce a business and generate appointments.

u
Update - software that fixes a problem or omission.
Upgrade - Improved software with new features and benefits.
Upload - adding images and text to a website or transferring data from one PC to a network.
URL - Uniform Resource Locator. An address used to find something on the internet, usually a web page.

v

w
Website - A marketing tool, promoting a business or service on the internet providing a 24hr shop or showcase.
WWW - World Wide Web, a way of accessing information over the internet.

x

y

z