Revitalise and Refresh Your Brand with Your Personality and Your Values
Revitalise and Refresh Your Brand with Your Personality and Your Values
“The more of the person that is reflected in their branding, the more powerful the marketing message and the more ideal customers will connect and buy from them. We work with who we love to work with and it shows” – The Business Beautician.
When it comes to your brand, you don’t want to be subtle, you need to project some serious personality if you are going to engage stakeholders and convert sales.
What is your brand vision?
In other words, how do you want your business and brand to be perceived by your customers and stakeholders?
Who are you? What are your values and your passions?
We talk about our values all the time, but do you integrate your values into your company brand? A value denotes something that has a degree of importance for us e.g. family, friends, integrity, and good conduct. When we make important decisions in life we refer to our value system. Consider what makes you most happy in life and what drives you. Draw up your list of values and then prioritise them.
What are you passionate about?
List your passions and divide them into professional e.g. technology and personal e.g. having time to bath your children and read to them each night before they go to sleep, so you can determine the activities that give you the most reward in life. It is important that you experience passion in your professional as well as personal life. A passion should intrigue you and excite you. Your passions and values will determine where you want to be in the next 5-10 years.
What Are Your Personality Traits and What Are Your Ideal Personality Traits?
We have all heard of the Big Five personality traits:
You can take personality tests, which will enable you to discover your personality make-up, but it might be also beneficial to view where you want to be, for instance, if you are not an organised person, this may become an ideal trait to aim for and to include in your brand.
Another way to look at your own personality and values is according to an approach popularized by Margaret Mark and Carol Pearson in their seminal book The Hero and The Outlaw: Building Extraordinary Brands Through the Power of Archetypes.
Where do you and your business brand fit? If you were positioning Richard Branson’s Virgin brand, it would be “Rebel”.
Visualise and Personify Your Brand
Have fun discovering what your brand should represent. An exercise that is often used by branding specialists is What Car/Celebrity/Animal would you be? Describe them in as much detail as possible. What traits, values, passions do they have? What do they look like, sound like? Are they male/female, young/old?
Make a list of adjectives e.g. conservative vs progressive, professional vs casual, thrifty vs affluent………
“Branding essentially is about people’s emotions” (http://thefinancialbrand.com/14053/bank-credit-union-branding-personality-attributes). It is about consumer perceptions and feelings. Your brand has to connect with your stakeholders. Does yours? Look at your brand today and where you want it to be in the future. Defining your company brand will help all aspects of your business, not just in terms of a consistent brand message across all marketing communications, (shop, signage, uniforms, policies and procedures, stationery, packaging, email footers………) but in terms of how your staff perceive the brand and company (they are stakeholders too) and even HR will become clearer on the types of employees the company is looking for. Your brand will have an effect on every department, every process.
“A brand is the communications strategy that helps you communicate your passion and expertise” – Jennifer Bourn, Bourn Creative.
Want to switch from a logo to a brand, or to review your current branding? By working with you on your vision, values, personality and customer needs, Mint Creative Solutions Ltd can help you shape your brand and develop a logo that is part of your brand strategy.
Brand Identity vs Company Logo
Our Top 10 Mint Hints for using Social Media, Facebook and Twitter
Social networking can help with building online communities and interacting with new and potential customers – smaller companies can especially benefit from social networking, whether it be on Facebook, Twitter, Linked In or even YouTube.
Here's what our clients say about our tailored, Facebook and Twitter 1-2-1 coaching sessions for business owners:
"Pam is a great trainer on Social Media - explains until it's gone in"
"A great personal service, useful to relate all of the online digital marketing tools to our business needs."
"Thanks Pam! You've got me more organised in the social networking scene and I have a clearer understanding of this now."
"Pam's workshop was absolutely fantastic - extremely useful and informative, delivered in a friendly and relaxed environment. Having the time to set
"I hired Pam and she produced some great results, very pleased with the outcome and would have no hesitation in recommending her for social media training."
Here's what our attendees say about our 'Making Facebook and Twitter Work For Your Business' group workshops
Here's what our clients say about our website design and marketing materials:
Part of my role was to review their website and company image before we started our promotions. I recommended that they update their website content and adopt a new company brand and logo.
I got to know Pam Neaves from Mint Creative Solutions through a number of Business Networking events we attended. A number of my other contacts had used Pam and her work had been recommended to me.
Pam was the ideal person for me to introduce to Black Box. She got to know the client and came up with many good ideas, advice and several designs for the logo. These were adopted and used in our marketing campaigns.
I can highly recommend Pam and Mint Creative Solutions."
John Birt, Sales
"From the very first introduction to Pam Neaves at Mint Creative, I knew that she was the person to drive my company image forward. She started by re branding of my company, then took over our website, and modernised it. Everyone who visits it now says how good it is and is very impressed by what she has achieved. She is constantly working on it to ensure we are always high up the rankings and well ahead of our competitors."
"It has been a pleasure to work with Mint Creative.
The company approach is friendly and the service is outstanding.
They not only provide exceptional quality in the studio but they add to this by providing a personal touch to their service by spending time with their clients to gain a bespoke knowledge of their business.
Our business has already benefited from their services and we are confident we will continue to grow with their marketing expertise.
I could not recommend them more."
Director - Central Construction Training Ltd
"Since Pam took on the Search Engine Optimisation for my driving school, my diary has been full to overflowing. I no longer worry if someone drops out because there's always another client trying to get in"
"Pam at Mint Creative designed my business logo when I first set up. She was quick to understand what message I was looking to convey, and developed a really strong logo and visual. Since then Pam has been working with my business 6 years on, developing my website and PR materials. A service you can truly rely on. Really Love the work you provide. Always fresh, innovative and exciting. Would and always do continue to promote you!"
"You have done an awesome job on both my branding and website design. Mint Creative Solutions exceeded my expectations, listened to my requirements and were able to successfully brand my export consultancy. I am extremely happy."
"Having met Pam, she really has filled me with confidence. She is so friendly, informative and very helpful. She goes that extra mile and guides you in the right direction, I am looking forward to working with Pam in the future. Thank you." Nina Smith Wines, February 2012
"I hired Pam (and Mint Creative) to work with Meta4 to improve our website in order to grow with both external and internal changes. Mint Creative work tirelessly to meet with my requirements, making sure that I, as the client is always happy. Pam is excellent at interpreting (sometimes vague!) ideas and seeing them through to fruition. She is great at creating new concepts; ensuring that my business and web presence is the best it possibly can be. I cannot recommend Pam highly enough. If you want to start seeing excellent results and an excellent return on your investment, then contact Pam at Mint Creative."
“The Team at Mint rapidly turned round a dynamic poster and tickets to help publicise a fund-raising concert. They were friendly and extremely approachable at all times."
"First impressions – Loooooove it!! You do so well at interpretation!
"Pam has assisted me with website services and publicity material for some years. I have appreciated her creative spirit and she is very good to work with. Her enthusiasm is infectious!"
"Pam quickly helped me get to the core issues of promoting my business and effectively guided me towards focussed actions."
"I would like to say a big thank you for designing and printing my letterheads for me. I think you will agree, they do look very good!
“Pam Neaves of Mint Creative was given responsibility for the redesign and production of the Charitable Trust’s Annual Review in 2008. Whereas previous Reviews had been produced in-house to an adequate but amateurish standard, with Pam’s guidance, we were able to develop a very professional brochure that is much admired and is the envy of other, similar, organisations.
Pam has now produced three Annual Reviews for the Trust, all subtly different in appearance yet, at the same time, each managing to reflect the corporate style which she has developed for us. Using the Annual Review as a template, Pam has been recently been asked to redesign our Website and we are delighted with the initial results.
Apart from being impressed by Pam’s excellent creative skills, we have been also been pleased with her willingness to work closely with us and listen to and improve upon our own ideas when required.
We are very happy to commend her work to any organisation wishing to use modern communication methods to advertise or promote its work.”
"Mint creative solutions designed and built a tailored website and got it to the top of search engine rankings. This has Increased business recognition, sales and enquiries. Mint creative provided a friendly service that listens."
“I’m very happy with my logos, leaflets and stationery design as they are ‘fresh’, appealing and to a very high standard!”
“Mint have provided a comprehensive service for us over the last 4 years. They have produced our branding, design, stationery, banner, newsletters and are developing our new website.
“Mint Creative delivers what it promises and on time. We have built up a very good understanding and working partnership over the last 12 months or so.”
“Pam is dynamic in her ideas and creativity. She does not need to think out of the box because she is not in one! She approaches her work in a refreshing and unique way and always delivers results that surprise and delight you.
I recommend Pam to anyone looking to change their corporate image, diversify or gain new clients. Her work is always fresh, new and inspiring.”
“I have worked with Pam for 3 years, During this time she has designed many posters for my fashion shows and events. Pam is highly respected in the business comunity and is a great contact to have. I would highly recommend Pam”
“I have known Pam through networking circles for a few years, and having seen her work, I didn't hesitate to ask for her help when I needed a corporate logo designing.
"Mint Creative listened to our needs from the start and helped us out with what the prospectus should contain and how we could best appeal to prospective students."
“I got my first flyer on Wednesday and got so excited! Just wanted to let you all know that I’m still not sure I can say how wonderful I think it is!! I hand-delivered one to everyone on Wednesday and they all agreed it was the most gorgeous flyer! Well done you all - a job most definitely very well done! Absolutely bee-you-ti-ful!"
“Pam is a joy to work with. She delivers ahead of deadline, patiently puts up with client delays and indecisions, offers creative and highly intelligent input - and produces wonderful designs that are not only suited to purpose but are innovative, fresh and visually stunning. I look forward to working with her again.”
“Pam’s really thoughtful as well as extremely creative. Her research skills are admired - she gets to know a client’s business probably better than they do.”
Our Top 6 Mint Hints for 'Making Your Website
Our 10 Top Mint Hints for 'Creating Successful Enewsletters'
Book your £50 marketing review to find out how you can make enewsletters work harder for you to create more quality leads on 07977 929 690.
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Pam Neaves, Design Consultant
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